AI, SOCIAL MEDIA USE FOR 2025 ELECTIONS – COMELEC

A resolution on the use and regulation of social media, artificial intelligence (AI), and deep fakes was issued by the Commission on Elections (Comelec) for the 2025 national and local elections (NLE) and Bangsamoro polls.

Comelec Resolution (CR) 11064 the prohibition and punishment of its misuse for disinformation, and misinformation in connection with the May 12, 2025 local and national polls, and the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) parliamentary elections.

Use of artificial intelligence (AI) and fake social media accounts as campaign materials for candidates in the 2025 national elections is now banned (Photo courtesy of Manila Standard)

Under the resolution, all candidates, parties, and their campaign teams are mandated to register all of their official social media accounts and pages, websites, podcasts, blogs, vlogs, and other online and internet-based campaign platform before the EID within 30 calendar days after the filing of certificates of candidacy (COC), or until December 13, 2024. 

All candidates and parties to issue disclosure for all election and campaign paraphernalia created using AI and use appropriate technology to identify the legitimacy of the sources used. 

The resolution also mandates that the Task Force KKK (Katotohanan, Katapatan, at Katarungan) sa Halalan, the Education and Information Department (EID), and the law department of Comelec will implement the guidelines, in cooperation with the citizen arms of the poll body.

Violating the guidelines would result to a show cause order (SCO), requiring the involved candidates or parties to explain why a complaint should not be filed against them. 

“This is the first time the Comelec is working on regulations related to social media. We regulate newspapers, radio, and TV, so why shouldn't social media be regulated? Our hope is to penalize those responsible and, at the same time, to hold accountable those who use social media during the campaign period,” said Comelec chairperson George Erwin Garcia.

Source: GMA Integrated News 

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