46% FILIPINO WORKERS USE GENERATIVE AI AT WORK – STUDY

AI adoption in workplace were embraced by 46 percent of Filipinos according to a leading employment platform (Photo courtesy of GMA Integrated News)

Forty-six percent (46%) of surveyed Filipinos use generative artificial intelligence (AI) in their work monthly according to a study by Jobstreet by SEEK, barely exceeding the global average.

Jobstreet by SEEK  revealed the finding of the company’s Decoding Global Talent Report 2024, which was conducted with Boston Consulting Group and The Network with 150,735 respondents around the world across more than 180 countries and 26 industries, including over 6,400 Filipino.

The poll, conducted in the fourth quarter, covered employees from various industry backgrounds, educational attainment, and age groups. 46% of Filipino respondents have reported that they use generative AI monthly in their work based the key findings of the study.

“When asked about the frequency of using GenAI in both their work and personal lives, 46% of Filipinos answered that they use GenAI monthly, slightly exceeding the global average of 39%,” Jobstreet hirer marketing manager Agustin Juanengo said.

Adding that Filipino employees aged 18 to 24 years old were twice as likely to use generative AI compared with other age groups. Of the total AI users, 50 percent said they employed generative AI for writing tasks, while 58 percent cited skill development and learning as the main use of this emerging technology.

71 percent used it most frequently among industries, those who work in digitalization and data sciences, followed by those in information technology at 65 percent. 

“When it comes to job impact, 82% of Filipinos believe that AI will change some aspects of their work, with 35% of Filipino workers anticipating a major impact that could eliminate or significantly transform their careers,” Juanengo said.

“Filipino talents in craft or physical work roles are the most concerned with the impact of AI, with 56% expecting significant changes to their roles,” he added.

Those working in technical or engineering fields are the least concerned, with 28 percent to 30 percent of the respondents believing that their jobs will remain unaffected according to Jobstreet.

As AI adoption continues to rise, Jobstreet by SEEK is recommending that employers shift from traditional training to exploring strategic upskilling and reskilling practices. The company is suggesting that corporations and organizations may partner with educational institutions, other employers, trade unions, and other stakeholder.

“Through proper reskilling and upskilling with proper training, AI can serve as a reliable tool in bettering the way companies and organizations process their output, as well as improving efficiency among talent,” said Jobstreet Philippines managing director Dannah Majarocon.

Source: Philippine Daily Inquirer  

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